Retail Projects

With experience in the Department of Store Development (both Domestic and International) at Polo Ralph Lauren, developing a "Lifestyle" to create a character and to effectively describe a sense of place is integral with the design process.  To showcase product convincingly and to continually build and embellish the brand, product merchandise is presented within a world that is welcoming, absorbing and exists as a place where the buyer develops a sense of belonging.  Whether it's a freestanding flagship store or department store corner, the architecture and the tenant fit-out creates a world specific to Ralph Lauren.  This design sensibility continues as a premise for all work generated by the Seaman Design Group, LLC.